British actor Clive Owen will receive £2.5million for promoting Lancome Homme - which will boast products such as plankton-infused wrinkle cream, 'invigorating' cleansing gel and smooth face scrub.
Lancome's roster of 'faces' includes Sir Mick Jagger's daughter Lizzie, American actress Uma Thurman, Spanish starlet Ines Sastre and German beauty Diane Kruger - who played Helen in Troy.
A Lancome insider said they hoped Owen's input would encourage men to be more open about buying skincare products. "The company thinks he's fabulous, he's very manly looking," the source said. "He'll be huge for the heterosexual market. "He's getting a giant fee but the men's skincare market is exploding. Suddenly it's become OK for real men to care about how they look.
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