Gwen Stefani to make her own scent
Gwen Stefani has just signed a licensing deal with perfume maker Coty to develop her L.A.M.B. (Love Angel Music Baby) line of fragrances, starting next year.
Fragrance consumers are a fickle bunch
Fragrances, and their makers, are struggling to captivate an increasingly fickle consumer. While consumers were once loyal to a scent for years, most now own half a dozen different fragrances, dabbing a drop of one or the other to suit a mood, an outfit or a season.
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